Festival Cinema Brasil 2012 video

The “Festival Cinema Brasil” is a Brazilian movie festival held every year in Japan. Promoted by Tupiniquim Entertainment since 2005, this year’s edition will be held from October 6th until November 2nd in four Japanese cities – Tokyo, Osaka, Kyoto and Hamamatsu.
This year’s edition is particularly interesting because, for the first time, it will screen a Brazilian action movie (“Two Rabbits”, by the talented Afonso Poyart) and also two movies by Japanese directors (“Lonely Swallows”, by Kimihiro Tsumura and Mayu Nakamura, and “Goldfish Go Home”, by Shohei Shiozaki). 

Traditionally, the festival screens documentaries and this year is no different. “Hotxua” by Leticia Sabatella and Gringo Cardia, is a documentary about a clown from the Indian tribe Kraho, settled in the heart of Brazil. “The man who bottles clouds” by Lirio Ferreira investigates the life of Humberto Teixeira, one of the creators of a music genre little-known outside Brazil – the “Baiao”. 
Also, “Elis Regina: MPB Special 1973” by Fernando Faro mixes an intimate concert with an interview by the legendary singer Elis Regina. Completing the line-up are “Heleno”, a drama by Jose Henrique Fonseca, about the life of a soccer player, and “The Clown” by Selton Mello, which was selected by the Brazilian Ministry of Culture to be the country’s entry in the 2013 foreign Oscar nominations race.

I made this opening video for the Festival, based on the poster design. With no footage, no budget and a tight deadline, the solution was to use still images and light effects to create a movement feeling. For the soundtrack, I picked a song with a samba beat – “Words” by Edmundo Carneiro (whom Tupiniquim Entertainment helps promote in Japan), and edited it a little bit just to fit to the video time.

More information on the “Festival Cinema Brasil 2012”: http://2012.cinemabrasil.info/
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Tupiniquim Entertainment Video

This is the first video I ever made using Adobe After Effects. Before that, I’ve only used iMovie to edit my amateuristic attempts to record my travels. When I’ve been assigned to this task, Tupiniquim, a Brazilian entertainment company based in Tokyo, wanted to showcase all its services and products to a Japanese audience in a one-minute video. They provided me pictures of Brazilian musicians, CD and DVD covers and a few low-res footage. Organizing the large and diverse ammount of information in such a short time was quite difficult but, at the same time, an interesting experience for me. Even though the result was far from perfect, I believe it is a good start. 
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FLIP Christmas video (Portuguese)

Here is another narration job I did for Brastel, in 2008. It's a Christmas promotion of FLIP IP Phone. I remember that I had caught a cold before the recording, and the resulting speech became a bit nasal. I don't like it very much, but it was OK as a learning experience. 

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FLIP Promotional video (Portuguese)

Here is one of the first videos I have narrated for Brastel, back in
2008. It’s a promotional ad for FLIP, Brastel’s IP phone service, in
Portuguese.

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The Tupiniquim Logo

Tupi-logo

Back in 2005, producer Edison Mineki and the musician Marcos Ramos
started a company in Japan to promote Brazilian culture through film
exhibitions and music concerts. The company was named “Tupiniquim
Entertainment
” (Tupiniquim is the name of a Brazilian indigenous
tribe, but also informally may refer to anything “Brazilian”, in
Brazilian Portuguese). I was still living in Brazil, but preparing to
move to Tokyo. A friend in common asked me to design their logo and,
after a few sketches, I came up with a simple drawing of a hand.

I thought that it was the best representation of the company’s
business. It’s an universally recognized sign and also a symbol of
human work, craftsmanship, since any cultural product is created
through the hands. Then I used the colors that represent the five
continents, just like the Olympic rings. The image also resembles the
Tupi feather headdress, making a connection to the original meaning of
“Tupiniquim”.

A few years later, I was walking down a street in Madrid, Spain and
got surprised when I saw a logo almost identical to the Tupiniquim
logo. At the time, Madrid was a candidate city to host the Olympic
Games of 2016 and their logo was a colorful hand, just like the idea I
had. Then I thought “Oh my God! If Madrid wins the bid for the
Olympics, everyone will say I copied that logo”! Fortunately, they
lost to Rio de Janeiro. So, Brazil won twice: the logo and the host
city for 2016!

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Poster for Basix Easy Call

Shacho-easycall

Today’s post is once again about Basix, which is a convenient and
inexpensive IP-based PBX developed by Brastel Telecom. Lately, we have
been focusing a lot on this product, producing web pages, pamphlets,
videos and so on, because there are so many aspects to be explained.
Sometimes, people who are not very familiar with new technologies may
feel intimidated. One example is the “Easy Call”, a web-based
interface for managing contacts, placing calls etc. When we started
using this feature inside the company, we noticed that some employees
still preferred to use their address books to find a contact, but that
was just because they were not used to the new thing. So we created an
internal campaign to promote its use and, as the own CEO was
especially interested in having all the employees using the interface,
we thought about using the his image somehow in this campaign.

The first idea was to make a parody of the famous “I Want You” Uncle
Sam poster, but we thought people would feel more intimidated instead
of embracing the cause. So I made this Obama-poster style
illustration, which was more cheerful and adequate to what we wanted.
The image was used in a poster and mini flags containing instructions
on how to use “Easy Call”. The response was very positive, more people
felt encouraged to use the interface and many employees still keep the
mini flags on their desks.

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More Basix videos (Portuguese)

Here are some more videos in Portuguese for Basix (Brastel’s Business Phone solution), with me as the announcer. These are shorter than the
previous ones, since the subject is more specific. Brastel’s channel
on YouTube has the English and Japanese versions of the same videos,
for those who might be interested.

Escritório Remoto (Remote Office):

Mudança de Layout (Office Layout Change):

Mudança de Endereço (Moving with Basix):

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